25 years ago, the first location in what would become a family of stores under the Urban Fashion Group banner opened in the heart of Edmonton, Alberta.
Our mission was, and still is, to link clothes to quality of life. We want to expand the boundaries of common thinking and welcome new and innovative ways to express one's self through fashion.
We provide a diverse collection of fashions from around the world to suit any look, any occasion and any budget. Our knowledgeable staff will find the right styles to suit your own personal image. With the highest customer service and courtesy, we can help you express your Urban Identity.